#Highfive org series

Write keywords on post-it notes and put them on the poster board alongside the images. Have each person pick their favorite image and describe why they think it embodies the emotion of the experience. Next, get your teammates together and have them cut images out of the magazines which they feel best represent the experience on the board. After commenting on the odd nature of my request the salon owners happily obliged. I stopped by a couple of the countless nail salons in San Francisco and offered to take old magazines off their hands.

Then pick up a stack of magazines fit for creative destruction. Write each experience on a separate poster. The three experiences we used at Highfive were: Start by coming up with three experiences which are analogous to your product experience. While the brandscape focuses on brand attributes, analogy boards focus on product experiences. Our brand attributes at Highfive are:Ĭhannel your inner elementary student and get ready to have some fun with analogy boards. You can then group all the terms into four clear themes.

#Highfive org series

Explain why or why not. Write key attributes down on post-it notes and put them on the wall. By the end of the exercise you will have a series of images and descriptive terms which reflect the personality of your brand. Go through each card and decide whether or not it reflects your brand. For example the cars category may include: Toyota Camry CarsĮach category should have a set of distinct images. Print out cards with images of people, places and things in the following 10 categories. How would you describe it if it were walking down the street in the flesh? Branding expert Jonathan Bolden from Leader created this card sorting exercise to help you discover your brand’s personality. This brandscape naming brainstorm exercise establishes the personality of your company, product, or service. Here are a few naming brainstorm exercises that will help you find a killer name. Commit to a few simple business naming exercises and I’m willing to bet you’ll come up with brilliant ideas. Most of the time these strategies yield poor results. – Find any cheap and available domain name Sadly most companies fall victim to one of the following naming mistakes: So how do you come up with a killer name which reflects your brand attributes and product experience? Conversely, no amount of marketing dollars can makeup for a bad name (remember the Chevy Nova?). Over time great names save millions of dollars in marketing expense since you don’t have to constantly buy media to explain what your company stands for or what your product does. They help create memorable impressions (e.g. Great names communicate certain attributes of your brand and product experience. If you’re unable to reach a candidate directly, host a virtual watch party! It’s a great way to make sure your community is staying engaged with the races that count.There is power in a name.It’s important to make sure that things are not taken out of context. When engaging with a candidate virtually, never use language or a tone that you wouldn’t use in-person.Use a candidate’s social media or website to see if they have any upcoming tele-town hall or similar events.Here are our recommendations for effective virtual engagement.

There are many great ways to engage with candidates and politicians online for those who are unable to make the time to engage with candidates face-to-face. Make sure to follow up with a candidate or their staff afterwards.Be respectful but direct when asking your question to the candidate.Be sure to reach out to a SCAN member for help! Make sure your question is specific, and well-informed.Check a candidate’s website, social media, or your local news to find where a candidate is making a public appearance.We need to hold candidates accountable and make them answer the tough questions, and follow through on their commitments to help children. In-person engagement is an important way to make sure our leaders are staying true to their promises.

This question guide will help you be ready to go the next time you have a chance to ask candidates how they plan to address the many ways to prioritize kids. Raise Your Voice for Kids: Candidate Question GuideĪs candidates for elected office hit the campaign trail for rallies and town halls, it is up to us to make sure that children have a voice. New to the game? Looking for tips and tricks? Check out these resources to get started!